In the ever-competitive automotive industry, co-op advertising programs present a golden opportunity for dealers to amplify their marketing efforts with financial backing from manufacturers (OEMs). Yet, a staggering 80% of these co-op advertising funds are utilized by merely 20% of...

In the ever-competitive automotive industry, co-op advertising programs present a golden opportunity for dealers to amplify their marketing efforts with financial backing from manufacturers (OEMs). Yet, a staggering 80% of these co-op advertising funds are utilized by merely 20% of...

In the ever-competitive automotive industry, co-op advertising programs present a golden opportunity for dealers to amplify their marketing efforts with financial backing from manufacturers (OEMs). Yet, a staggering 80% of these co-op advertising funds are utilized by merely 20% of...